Industrial marketing strategy- expansion of innovative profit model force (bottom).docVIP

 PAGE \* MERGEFORMAT 14 Industrial marketing strategy: expansion of innovative profit model force (bottom) In ““ Industrial Enterprise Strategy: the expansion of innovative profit model force (ongt;gt; a text, Ye Dunming model and the speed of the brand described the two common models of innovative profit model. Innovation, means that upset the conventional thinking and practice profitability of the internal elements of the combinations of four, great changes have taken place. innovative profit model for an industrial enterprise can deliver the expected high profits, but also the subsequent management and marketing ability in place, otherwise even the best profit model is also a Stronghold in the mirror month. Brand into the high-profit zone model is the preferred brand was not strong brand, can only stay in the industry, the lower, to do hard labor is inevitable. The brand model is the value of the products and services, blending into the customer awareness and use value , a customer-centric way of thinking and management, should be innovative in itself the soul of industrial enterprises. The velocity model is riding a boat behind in the IT, electronics, pharmaceutical and other industries, the survival rate is the basic model way, to paraphrase a remark Yao: faster is not necessarily successful, slow units must lose. to fast victory, reflected in the technical development, product scale production, marketing and profit zone barriers set up a number of factors, single point fast, the operating system needs to be further follow-up and support. Innovative profit model, brand model and the velocity model in addition, there is value chain model, entrepreneurial model, the industry standard model. Enterprising model, while maintaining the size advantage of large companies on the basis of smaller companies seeking a flexible decision-making and response sex, size, eat it, why do not Yoshiya? value chain model and industry standard model, the requirements of an