Industrial Marketing training- strategy or technique this is a problem.docVIP

 PAGE \* MERGEFORMAT 16 Industrial Marketing training: strategy or technique this is a problem For industrial enterprises, marketing is the uncommon new catchy words. Many companies understand the marketing, just add a little based on the sales of brand planning and marketing training, coat, touch to the marketing strategy is only the tip of the iceberg their own values . If the person in charge of business and industry to further explore marketing topics, often you can find some general problem. First, from the awareness point of view, there is no access to the strategic level marketing, and large customer marketing, brand marketing, the words confused and did not bring profit to the business model of the substantive changes, and the second, from a methodological point of view, marketing as the exhibition, videos, promotion, honors, substitute the specific means of communication, confusing the means with the purpose of marketing that some companies do feel very good, and the third, from a management point of view function setting, many industrial enterprises first one or two people in charge of marketing, planning, etc., there is no formal, effective operation of market sectors, they are subordinate to the sales department in a “low profile” stage and do some basic information analysis, brand planning, graphic design and other chores , not to mention integration with the marketing plan to the overall corporate marketing and sales work. So, for those in the dim awareness of marketing in terms of industrial enterprises, marketing, training and responsible for what kind of mission and values? Based on years of practical experience and reflection summary, I found that marketing-oriented sense of indoctrination and brainwashing, large customer marketing operating skills, team building, sales of the three aspects, basically covering the current mainstream of industrial enterprises in marketing, training services and professional values. The face of confused a