Industrial Marketing- how to fight Outright War.docVIP

 PAGE \* MERGEFORMAT 25 Industrial Marketing: how to fight Outright War With the introduction of relevant state laws and regulations and industrial tendering tendering system to further regulate, industrial production enterprises are increasingly out of the program marketing and relationship marketing canyons, feeling ‘professional, open, fair’ selection, tendering brought brilliant sunshine. Today, both the traditional industrial enterprises is still at the technological forefront of the IT, communications equipment manufacturers, their participation in the bidding for the frequency of various products has become increasingly high, while the bid or not, the impact of the company’s sales have an increased greater. According to authoritative estimates, the current telecommunications, IT industry, the field of manufacturing enterprises, more than 95% of its annual sales come from products to participate in bidding clubs get around the contract amount. Therefore, the tender will be to participate in the tender side when the fight product Outright war has become the industrial manufacturers capture market ‘barriers’ in a decisive part. Management chapter: Corporate Headquarters, reference should be scientific planning, tender documentation and tender management process design From the practical operation point of view, due to the tender side bidding for its products, models, technical indicators are generally more stringent requirements, so the tender invitation to bid, when the factory Participation will normally consider the overall strength and whether the manufacturers obtain the relevant qualification, for business persons to take bids for the market production, tender planning and management support, technical support and material support of corporate headquarters, its standard of tender and bid management system and process design will be professional business people to guide the market parameters, the bidding program. The following combination of a telec