Innovation and marketing media the soul of business.docVIP

 PAGE \* MERGEFORMAT 12 Innovation and marketing media the soul of business Before 2000, China’s TV media also simply stay in the ‘program is king’ phase, programming strategy as the focus of the media business, advertising management, brand building programs, and many other aspects surrounding the launching of the strategy did not receive due attention. Intensity as the market has not been fully exploited, so at this stage, the media’s mode of operation is basically still relatively extensive, at best, simply the time of sale, selling advertising time, and is basically standing on a seller’s point of view, such as customer-site, not to mention a true professional media business. After 2000, due to the degree of media market is the gradual strengthening of the business strategy of making the media took place a large turn, the media advertising revenue growth in the level of a large decline. Ebb Tide in front of some of the media in order to maintain ad revenue growth rate of malignant development of advertising resources, unlimited extension of advertising time, resulting in TV media have become increasingly expensive, the discount is getting lower and lower, the entire industry, the basic price system collapse, there has been intense competition. The complex development of the industry trend to make these ideas to an active exploration of the media embarked on the road, the pursuit of professional media marketing model. Competition is becoming increasingly volatile in the market today, the media marketing also need to advance with the times, constantly changing and timely change. Fundamentally speaking, continued to improve the competitiveness of the media, so that the effect of the media brand communication is reflected in a more objective reality, is still the core of innovation in media marketing. Around this idea, some good TV media as a forerunner, in line with scientific, standardized, sustainable principles, for further exploration. Ping broadcast a