Insight into the contemporary consumer psychology to meet the challenges of marketing.docVIP

 PAGE \* MERGEFORMAT 12 Insight into the contemporary consumer psychology to meet the challenges of marketing Operators succeed in the fierce market competition survive and develop, they need to continuously improve the management level and management ability to adapt to market changes. To test the ability of marketing managers an important aspect is to see in their minds the ‘consumer’ concept, because effective marketing strategy is built on the basis of understanding of consumer psychology. Over the past decade in developed countries, especially Europe and the United States, Japan and other countries have made in the fight for market success story shows one after another: Marketing strategic thinking is this: to study the psychological characteristics of consumers in the market, and according to their characteristics to develop marketing strategies in order to remain invincible in the market. In contrast, although many of our operators are talking about ‘consumer psychology as the center,’ but the long-term ‘mindset’ in the minds of the formation or self-centered management concept, in contemporary consumer psychology do not understand, the market getting smaller and smaller, business is getting increasingly difficult. What can be done to grasp the psychology of consumers and win the future market, after reading this article might give these people some inspiration. 1. Contemporary Perspective ‘Consumer Psychology’ Refers to the psychological characteristics of consumers: what consumers think (cognitive), what they feel (experience), what they do (behavior), and can have an impact on these matters and local (environment). It is these aspects of diversity, which makes the face of marketing strategy consumer behavior shows that diversity also makes the market more colorful. The so-called parties ‘profit’ does not do it based on this principle. Therefore, the operator is an important concept is this: how to ensure that doing business with the consumers think