Insight - the source of creative nature of the business.docVIP

 PAGE \* MERGEFORMAT 4 Insight - the source of creative nature of the business ‘A creative insights than one thousand!’ - BBDO North America, former Chairman and Chief Creative Officer Phil ? Dusen Bury When the means of marketing strategy that is increasingly diverse, creative performance and the carrier more colorful moments, entrepreneurs and marketing people tend to get lost in the colorful more beneath the surface, but gradually lost insight into the nature of the business . As a latecomer to us, sometimes it is difficult to imagine how they are to succeed: ? Warren Buffett can be said of contemporary worship and follow up by investors - when the Gillette Company (Gillette razor brand of the world’s largest stock of long-term value in the investment community on Wall Street has been widely questioned, as Over the years, Gillette’s largest shareholder Warren Buffett ? said only so many words: ‘Every night when I go to bed, think of almost 2.5 billion men’s hair in my sleep is still growing, I think very comfortable! ‘ Enjoy the ‘Sugar King’, ‘Hotel King’ Kerry, chairman of Mr. Kuok Hock Nien - in talking about why would anyone want to join the sugar, then in the eighties and join the hotel industry, it is very simple explanation: ‘When do sugar because that is inseparable from every household sugar - children crying, my mother gave him two sugars can be very happy ... ‘‘ do the hotel to the mainland since the 1980s, had a premonition that the mainland will gradually developed into the world’s largest tourism, but the guest house we were living in poor conditions, wanted to do ... ultimately there will be a Shangri-La Hotel ... ‘ As ‘King of agriculture and animal husbandry,’ the chairman of Chia Tai Group, Mr. Xie Guomin - continuation of ancestral talking about, to create innovative agricultural industrial chain of the time, very plain, said: ‘Agriculture is the country’s fundamental, farmers are foundation of the State, a country only rich fa