Inspired by send knowledge of water.docVIP

 PAGE \* MERGEFORMAT 17 Inspired by ‘send’ knowledge of water Four years ago, nobody believed that a small health care company with no experience in the water industry, launched the ‘inspiration’ water successfully. Bottled water market in Shenzhen at that time, traditional brands such as Yakult, Yue Bao and other prominent, foreign brands invasion, the local waterworks Fun pack of wolves, the Shenzhen, a small place has gathered nearly 80 water plants, water, explosive battle. Now, ‘inspiration’ from the more than 100 bottled water companies come to the fore, successful crowd in Pengcheng, one of the top three bottled water. ‘Inspired’ free ‘delivery’ of water’s unique business management, promotion of its success should be the most appropriate interpretation of the top three: the first one to send free bulk water dispenser, thereby to obtain a large number of deposits, corporate cash-flow problems to solve; first one free cleaning Drinking, eating away market share; the first customer give away a dealer, the rapid spread channels; first inspired the formation of a community volunteer, send ‘labor’ for the brand among the masses. Switch In 1997, the health products industry hype, inflated health function. The industry’s leading authority ‘three myths’ burst, and health care products industry into the cold of winter, which for thousands of like the golden sun, such a small health care products company, is tantamount to disaster. Do nothing and die than the Qier Hang, the company decided to become decision-making. According to the company’s resource situation at that time, you can enter there are two sectors: one is the food industry, one is the pharmaceutical industry. Pharmaceutical industry, hardware, software and hardware sales channels and health products industry, there are many things in common. However, with the pharmaceutical industry norms, the state strengthened the control of the industry, making it harder to enter this industry, the threshold i