Integrated Marketing third terminal.docVIP

 PAGE \* MERGEFORMAT 10 Integrated Marketing third terminal The third terminal, after years of agitation in 2004, 2005 and 2006 frenzy, as well as adjusted in 2007, entered the market in 2008 but appears suddenly quiet a lot. This piece was the ‘Blue Ocean’ in the experience of a large number of manufacturers, put a lot of manpower, material and financial resources, the group has opened up slightly and that layer of mystery. It is foreseeable that the next 1-2 years, this piece of the vast market will also become a ‘Red Sea’, which attracted industry, bloody. I was followed in 2005 where the company enters its third terminal this piece was called ‘Blue Ocean’ in the market. Indeed, as the media and experts said, as a relatively early into the third terminal of the enterprise, the first began to be represented by ordering the promotion, can attract a significant number of township hospitals and clinics, person in charge is responsible for participants and active orders, because it not only greatly reduce the costs of their orders save them the trouble of selected species. The commercial enterprises at the county level is also very pleased with, along with improving product sales in the local channel, after all, the ultimate profitability is not only the manufacturers have them. An exhibition, spent less than 5,000, you can easily receive Ersanshiwan yuan orders can be said to be happy. However, along with nation’s medical and health system reform on the rural grass-roots support, the third terminal regardless of dosage, and drug use appear to have an unlimited expansion of the scale, attracting a growing number of generic medicine production enterprises into third terminal development. Unrestricted market which predatory exploitation, only the third terminal to enhance the appetite (to quit the benefits of good, bad do not eat rice, etc.), loss of profits is the drug companies is not high, Pu the vigor of. And this spread of panic from the end of 2006 to the