Internet Marketing to win the global market.docVIP

 PAGE \* MERGEFORMAT 9 Internet Marketing to win the global market If you want global marketing, business must be changed, this step by step marketing strategy can expand your business abroad. When Anthony Rex in New York, opened a Manhattan restaurant, no one would have thought that one day he would become the world’s king of a small bread stick industry. In fact, Rex’s ambition is not a big one. His goal is to open a best Italian bistro. However, within a few short years, his career flourishing. Most people like the restaurant’s pasta and pizza, and everyone he was several generations of well-known preference for the hand-made small bread stick. The bread sticks are always in short supply, so Rex began selling a small bag of bread sticks in order to allow customers to take home. A small bread stick is so popular, and soon, Rex had to spend all his time making a small bread stick, the restaurant business were met. Rex dilemma. He should give up the small bread sticks and concentrate on the restaurant’s operation? Or continue to sell small bread stick? Rex believes that small bread stick more popular than the restaurant, but he also realized that the local market is not big enough. So, Rex decided to bet the fate of his cigar-shaped appetizers in these products, the enthusiasm began to develop his global marketing program. Rex carefully planned for the business’s future. T-Rex, he plans to license a small stick of bread sold around the world restaurants and individuals objectives are: to the third by the end of the small bread stick with annual sales of 500 million U.S. dollars. On the other hand, he also thought through the low-cost networks and technology to conduct global business. Rex The second step is the global market. He chose 10 countries to assess their strength, stability, trade openness and the Internet technology. He visited Web sites in these countries to find potential trade partners. After several hours of online search, in each target cou