Interpretation of consumer insight!.docVIP

 PAGE \* MERGEFORMAT 9 Interpretation of ‘consumer insight’! If a brand has many fans, it must be some kind of spirit of its philosophy led to their resonance, so that these followers are willing to dead set on the love in the end. Such as Manchester United, Real Madrid, Barcelona and other top European football clubs around the world have become 10 million on 100 million supporters. These loyal fans in the club who do not receive tangible benefits, but their support of the club year after year. We can say that this is sport, football and athletic spirit, or should be said is that these clubs through the player’s performance, skills and tactics, record the performance of a series of distributed out of the unique charm. In the sports world that, in the entertainment industry, the business community the same way. The lack of psychological resonance brands with consumers at the most is a failure, there is no feeling of marriage, the crack will be expanded at any time. When we are talking about the brand, often said consumer psychology. We all know that only a correct understanding of consumer psychology, be able to win the favor of consumers, loyalty and affiliation. Then the consumer psychology then what is it? Some people say that consumer psychology is that consumers purchase and consumer goods in the process of mental activity. Wrong? Right? This is a good no right answer. Consumer psychology is a marketing From EMKT. one of the most important issue. He is so important, so that the absence of her, a lot of advertising and promotion like a waste. We use several examples to illustrate the problem of comparison. Melatonin VS Hengyuanxiang: Melatonin in the past few years although the advertising model as ‘the world’ as ‘contemptible’, but the market is hot sales proved the correctness of its strategy. This is not only because a large amount of their advertising investment, but by its profound consumer psychology is to understand what is! For Melatonin, s