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Interpretation of a new home appliance industry Three Kingdoms.doc

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Interpretation of a new home appliance industry Three Kingdoms

 PAGE \* MERGEFORMAT 13 Interpretation of a new home appliance industry ‘Three Kingdoms’ Three words, ‘Wei, Shu and Wu’ into a tripartite balance of forces, are going separate ways princes Jujie pledge allegiance, or Wei, or Shu, or Wu. Wei designated the North would lead the Great Wall; Sichuan Southwest advantageous home, forces were divided rule; Wu of the southern natural moat for the University, Yong-bing weight. Three of the potential, to the letter, to seek, to sharply divide and conquer. Looking at the modern home appliance industry, also used Qingdao, Shunde, Ningbo and tripod. The tragic war, He Yi in the three countries strive for hegemony of the period? The three places or by brand, product expansion, or something, or holding the price butcher’s knife each other dynamics, the outcome of difficult decisions. Three World War II, focusing on sub-’heart’, focusing on running-in. Warlords dispute, gradually All three countries Miller says the 20th century, since the 90s, China’s home appliance industry, mainly in small household appliances, such as the mushroom breeding scene, especially in Guangdong, Zhejiang and two for Sheng, fans, lamps, microwave ovens, rice cookers, water heaters, smoke machines, etc., are all abound in this two places known for. Only the fans, lamps, microwave ovens, etc., and Guangdong accounts for one to almost half, while the water heater, smoke machines and other places was almost a monopoly of Zhejiang. National City in June 2001 sales data show that small household electrical appliances, located in Qingdao Haier water heater, range hood, gas stoves, vacuum cleaners and other small household electrical appliances in the respective market shares of 13.5%, 7.32%, 10.87% and 26.82%; while the water heater , MACRO, 10000, and other brands mainly concentrated in Guangdong, the leading brands such as smoke machines SHUAIKANG, square too, Yuli and so concentrated in Ningbo, gas stove’s leading brands such as the United States, t

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