Interpretation of Chinas OTC market.docVIP

 PAGE \* MERGEFORMAT 31 Interpretation of China’s OTC market China’s OTC market, after more than 10 years of deliberation and development, has gradually become a new force in the pharmaceutical industry, although there are still many deficiencies, but the sun situation now be seen. First, the Chinese pharmaceutical market status: from disorderly competition shifts to healthy competition, by turning loose the rule of law, from isolation to opening up began to test the quality and standards of international practice, a simple set of 10 characteristics: 1, prescription drugs (RX) and non-prescription drugs (OTC) has just been tried. Not implemented before the year 2000 classified management, many enterprises to prescription drugs when a non-prescription drugs, and sometimes again when the prescription of medicinal non-prescription drugs, 94 years later, the overwhelming medical advertisements in various media propaganda bombardment, induced many people treat their own medicines, resulting in a lot of adverse consequences. 2, rural pharmacies and clinics each other does not. There are many pharmacies doctor cities lack full-time physicians, relatively poor urban service measures. 3, ‘minor ailments into the pharmacies, the hospital seriously ill’ has definitely had a crowd. With the pace of life and to my health awareness, people get very annoying when a minor illness to the hospital for registration, outpatient, inspection, planning prices, payments, too much time and money, for example, when patients are just a common cold to the provincial hospital, almost had to tens of dollars. 4, the hospital pharmacy drug prices than high prices has become a consensus. Medical hospitals are drug dependents, the same drug to different hospitals, may have different prices, to the pharmacy to obtain medicine, running parties is widespread. 5, brand competition is keen. As the macro-control, multi-national pharmaceutical companies launched, but fewer new drugs, so many ma