Interpretation of Haier Advertising.docVIP

 PAGE \* MERGEFORMAT 3 Interpretation of Haier Advertising Competitive advertising is the most widely used marketing tool. Most enterprises for their products to make strong advocacy, but also bombarded consumers. But as long as you pay attention will find that the recent advertisements of Haier’s unique, they are providing their services for propaganda to the effect that this kind of ‘Hello, Hello! Here is the Haier service center, just you make a phone call, we are responsible for product installation, commissioning and maintenance ‘. Looking at the current household electrical appliance enterprises are mostly marketing the concept of price wars or war. First, the economic impact the market for many years consumers, their consumption tends to be more rational, but far fewer blindness and herd heart, and therefore prices can not be called the main factor to attract consumers; secondly, to rely on The concept of pure war (what frequency, nano, etc.) to highlight the practice of product differentiation is not efficacious in. On the one hand, the understanding of consumer product advertising only to see it for himself what kind of convenience and more value, and for what products are the leading technology is not quite the concept note; the other hand, In today’s rapidly changing scientific and technological development, dissemination of information is also maneuvering, resulting in products, technical differences in the rapidly shrinking. These marketing tools which will naturally not to the increasingly sophisticated caused an uproar among home appliance industry. Haier will assess the situation and maintain technology leadership in the circumstances, playing the service card. From the consumer demands, due to the rapid development of science and technology, consumers only know how to operate a number of household electrical appliances and applications of the principles of the product is poorly understood, and therefore the product installation, commissionin