Interpretation of the core values of Chinese culture marketing.docVIP

 PAGE \* MERGEFORMAT 6 Interpretation of the core values of Chinese culture marketing Cultural industries of recent policy guidance, favor capital, various types of enterprises to actively follow up, a great break out of the situation, at least looks beautiful. Careful observation can be found, many companies will be concentrated in the mining of traditional culture and new forms of creativity industry’s enthusiasm. The reason is simple, the former is the sale of historical resources unique to China, which is more favored by the capital markets, it touches on cultural industries in the most normal, most traditional book publishing industry in some lonely, however, both from a cultural content, or economic perspective, or from industrial scale and enhance the role of soft power terms, the publishing industry are not to be underestimated. In recent years, by the fragmentation of knowledge, read the electronic effects of the global book publishing industry has been very difficult, except for Chinese overseas marketing books lack of managerial talent, translation of both high prices and other restrictions, but also because of ideology, cultural background and other factors is difficult a breakthrough, but just a private publishers at this time to join them. Huang Yongjun, .2008 Zhejiang private booksellers in London in November, he incorporated the new Classic Press (New Classic Press, hereinafter referred to as the ‘new classic’, which is published in China’s private publishing houses overseas first and so far, The 100 kinds of books published in English, these books in Europe, the Americas, Africa and other international markets to sell dozens of countries. HUANG Yong-jun to the international market, Chinese books published and markets for entrepreneurs in the cultural industry has great reference and reference value. ‘Going out’: that overseas markets, ‘Blue Ocean’ ‘Abroad, I found that foreigners do not understand Chinese, they are imagined 60 years ag