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Jie Mi V26
PAGE \* MERGEFORMAT 35
Jie Mi V26
Screen to right: from nothing ‘International brands’
In early 1997, after only six months when we once again see Haci, general manager of David, when U.S. companies are a little bit not believe my own eyes, had at least a big fat man lost 40 pounds! David told us that he recently had been eating something called slim fast weight loss products, the effect was very good.
Professional intuition tells us that slim fast is a promising product. So we set up a special project team to conduct market analysis and contact with the U.S. manufacturer. We are in the weight loss market research found that China’s current weight-loss market, the overwhelming majority of tens of dollars on weight-loss tea and some food for food-based diet. These products in the world belongs to the first and second weight-loss products, market share has been getting smaller and smaller. The order represented a new generation of slim fast diet food for its taste is good, side effects, weight loss, good and gradually become the market mainstream products.
We believe that the domestic market is bound to follow the international weight-loss weight-loss product market development path, who grabbed the market opportunities whoever may be the market leader. Moreover, with the improvement of living standards of people in China, obesity, rapid population increase, while the cultivation of the market because of the past few years, people’s growing awareness of weight loss, weight loss was rapid expansion of the market trend. Cut to lose weight this time the market, with our strength, can get very good returns.
The outset, we consider the introduction of slim fast and finished products to the domestic brands to sell, but to spend a lot of money, but also involves a lot of effort, and its negotiations. We soon found that, in fact, slim fast is the production of enterprises by another OEM, and its own does not produce products, core technology is also a manufacturer.
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