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Jie Mi- domestic market of the 10 hidden rules
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Jie Mi: domestic market of the 10 hidden rules
2008 Autumn Canton Fair, more than 70% switch to domestic enterprises for export; 2009 Canton Fair, the organizers for the first time in the form of using price reductions to encourage enterprises to participate, but the number of participating enterprises is still somewhat less than in the past. The first quarter of 2009, exports large canning industry in China’s inventory backlog reached 25 million tons. Not only canning industry, other export businesses, the majority of 2008 sales as a whole as compared with the previous year dropped to a certain degree, in this context, ‘internal and external Shuangxiu’ has become a leading export-oriented agriculture to be the way to go.
Some years ago, some sharp-eyed, there is sense of urgency companies have operations, but it often happens that dealers do not recognize a good product, the market refused to situation. In response, some enterprises think that their quality is too high, some feel that the ability of domestic consumers understand the problem, and some think the competition or the lack of order, and so to abandon the tide flooded the market.
Domestic export enterprises to do the problem facing sluggish sales is rooted in: export enterprises to look at the issue of thinking its own inertia, resulting in dislocation of thinking did not do as the Romans, was destroyed by rules of the game. To the domestic good, the key to understand and grasp the hidden rules of the domestic market.
Hidden rules 1: heavy plant, more emphasis on market
Bases, factories, product, is the leading export markets driving the Troika, must pay attention to. But for the domestic market is concerned, the industrial chain marketing era, the market for the first, which determines the pace of enterprise development, and quality of life. Export, the enterprise of the market training and preparation of foreign companies do not participate in the construction; the oper
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