Kitchen appliances sales channel development trend analysis.docVIP

 PAGE \* MERGEFORMAT 9 Kitchen appliances sales channel development trend analysis Kitchen appliances in recent years in the consumer electronics sector rise to become the fastest growing home appliance industry in the plate. Color TV, refrigerator and other appliances in the penetration rate of 70% -90%, while the kitchen appliances as a whole reached only about 30% penetration many three, four lower market penetration, market towns and rural areas even less than 10%. With the steady growth of China’s economy, the height of the real estate market development, promotion and the promotion of home appliances, kitchen appliances market at an unprecedented rate households. statistics, kitchen appliances last 3 years annual growth rate of 20% or more, the overall market capacity has nearly 1,500 billion! On the other hand, kitchen appliances and more industries and enterprises, selling 20 million more than companies do not. Industry competition, Matthew appears, “the strong stronger and the weak weaker,” the pattern of arrival. The next five years, China The household appliances market is facing a great integration era, the kitchen appliances industry appears about five competitive brands, a large number of small kitchen appliances brands will face elimination or restructuring. In this situation, the kitchen appliances have to raise channel locus of control, reduce distribution costs, expansion of active channels. as a business channel planners, first of all sources have a clear understanding of trends. of channels according to the recent research on the kitchen, to analyze the various kitchen appliances types of sales channel development trends. 1, the home appliance chain - remains the same At present, Gome, Suning, Five Star, and the regional electronics chain is the kitchen appliance sales accounted for the largest sales channel, about 50%, and the specific business situation is different. Trends: With the home appliance chain enterprises in the country