Kong Qingqi- China opportunity to promote wear - US marriage.docVIP

 PAGE \* MERGEFORMAT 3 Kong Qingqi: ‘China opportunity’ to promote wear - US marriage September 24, Dell officially announced joint Gome in Beijing, to enter the domestic retail market, which is Dell’s global retail strategy, another major progress, but also Dell’s first in China From EMKT. the introduction of direct outside sales model. On this cooperation, the author of China’s Yue Fang Mr. Kong Qingqi senior professional manager and asked him to talk about cooperation between Dell and Gome view. Mr. Kong Qingqi at the outset that: they are cooperative, although some sales, but the meaning behind it is more strategic larger. because of Dell’s direct sales model has been in China eight years, and achieved impressive results, but for the vast China market, as well as the localization of the competition, was also regarded as a breakthrough, or attempt to bar! In regard to the speculation that Dell’s move is geared towards the domestic fierce competition in the computer industry to make decisions. Mr. Kong Qingqi less agree with this statement. Was his understanding that the face of competition, not against. The face of competition in the face of overall market environment, but also its ‘pros and cons’ or strength! It is not aimed at an opponent adjustment. The entire market, that is including the global. As for his sales model, can not be said to be ‘change’ but extends more accurate! As for why there is this action at this time, I think the last two years due to its global performance, Poor people want change bar! And Mr. Kong Qingqi used a very unique word to explain why Dell and Gome chooses cooperation, that is: ‘China opportunity’. In broad terms, that is, to the global Chinese market has brought greater opportunities. Narrow terms, the first from Dell’s performance in the Chinese market in recent years (in the 8 years in China, Dell gained share and sales aspects of performance in both the United States, 2 ~ 3 times.), So the Dell for the Chinese attach