Liquor Reverse Marketing.docVIP

 PAGE \* MERGEFORMAT 9 Liquor Reverse Marketing Of marketing theory in the West, because the Western market economy, the level of development far more than China, so the basic model of marketing theory is based on the rational from the strategic to tactical fixed mode of thinking. From Kotler’s marketing system to Schulz’s integrated marketing, including Peter Senge’s systems thinking systems alike. The object of their study is a mature and highly competitive economic system of corporate marketing issues, operational problems. China’s special market environment and determine the specific business environment a lot of marketing theory in practical application of the ‘acclimatized’, leading to marketing management system, rigid, and too many levels of marketing management, decision-making, and so slow to respond. More Chinese enterprises due to the quality of management talent imbalance, ultimately leading to the understanding of marketing theory and implementation of hierarchical problems. As a result, Western marketing theory is challenged, the master’s level has been questioned. In fact, different environments produce different theoretical system is understandable. As a result, we enter the deep-level thinking, how to absorb Western marketing theory of organic ingredients for a specific period of marketing services in China to become a new topic. Reverse marketing is the means to break the fixed pattern of marketing restrictions, from the enterprise’s own reality, from the actual competition in the market and consumer acceptance of brand research model to generate appropriate business practice, the actual market, competition, the actual marketing mode. China’s liquor market is basically remain at the tactical level, such as the advertising campaign, promotional warfare, product development, war, war, etc. channels. Chinese consumers from the present perspective, the tactical level of competition has been ‘tricks’. Therefore, the liquor sales to be cut-throa