Liquor regional markets to promote the culture of choice - white wine market in Nanjing three-dimensional analytic situation.docVIP

 PAGE \* MERGEFORMAT 12 Liquor regional markets to promote the culture of choice - white wine market in Nanjing three-dimensional analytic situation Culture, the term of this abstract is the well-known, social and cultural phenomena of all kinds related to all walks of life. The concept of cultural connotation for a specific area of a certain group of co-sanctioned by the concept of the phenomenon or behavior, such as China’s wine culture. In the present market economy, culture and more a force not to be underestimated market forces, but also a special competitive edge. On China’s wine market, culture is also a driving force of a daughter rare, but depends on how the enterprises to grasp, how to take this chance. China’s liquor market competition is a major bright spot in the market. From south to north, from east to west, each a regional market has indeed Jiuqi fluttering, thick down-filled. In general, for a wine-producing area, the market should be the mainstream of local wine-based, especially the popular low-end wine, because the country as a whole, the regional high-end liquor is none other than Mao’s class includes five swords his son and a number of new sub-brand high-end brands such as Shuijingfang so dominate the market. Such as wine producing province in Anhui, within which the various regions is basically the main wine of the estate, the provincial capital Hefei, the absence of real estate white wine, so full of Anhui Province in various real estate wines, such as blast furnace home, hole in cellar, King Wen Gong , Gujing, Ying driving tribute, gold seeds, old Mingguang, Anhui wine, Shahe Wang and so on, can be said that at least in the low-end liquor market is almost no foreign wine market. This phenomenon has the Six Dynasties to the ancient capital of Nanjing, it was a little surprised, though located in Nanjing, Jiangsu Province, is also a wine producing province, and is the capital center, but the liquor market in Nanjing is unusual is the