Local cosmetics companies from the distance how far the brand-.docVIP

 PAGE \* MERGEFORMAT 14 Local cosmetics companies from the distance how far the brand? Domestic cosmetics companies are rapidly expanding the way the Great Leap Forward is taking to build brands, please spokesperson rapid promotion advertising, aimed at three to five years achievements of leading brands, corporate brands have not yet become famous in the time to begin the great day of the big brands layout, in fact, local enterprises away from the brand is far, far, businesses do not have to create the conditions and basis of first-class brand, local enterprises must go out of brand errors, improve the brand elements can be achieved first-class brand. Out the error of the initial stage of the brand: the concept of brand, there are some errors, the vast majority of companies is a multi-brand operation, the enterprise exceeded the total annual performance of a billion time, feeling vaguely boss is a brand of their products, and waist Rod began to tough up. In fact, from a 100000000-3 million is a threshold of enterprises, there are thousands of miles apart from the real distance of the brand, can only say that the Long March has just taken the first step. When the back section exceeded three million when their products are already on that brand, in fact, more companies are facing at this time threshold, or even hide them deadly traps, this time is a summary of the timing of success and failure, is the scientific planning closely united customers quickly upgrade is a good time just is not like when the customer pressed the task Destructive Enthusiasm. When the results achieved only when the five million to become the industry leading brand, this time span, when the enterprise in terms of advertising, market expansion began in the generous, the channel began to transition to the big cities began to enter, the monopoly by a single channel super chain stores to transition to the transition cost will require a huge need for talent is a challenge for companies i