Local consulting firms how to create a core competency-.docVIP

 PAGE \* MERGEFORMAT 6 Local consulting firms how to create a core competency? According to relevant statistics, in 2003 Chinese consulting market grew 20% -2% in 2004, the management consulting market scale of around 10.3 billion yuan, in Beijing alone there are 7000 under the banner of the name of consulting companies and organizations, with the further market expansion, competition will be more intense, while the other hand, enterprises have been pre-blind pursuit of the consulting firm, the demand for services of consulting firms gradually moved to the rational, combined with the involvement of foreign consulting firms will further intensify the market competition. So how to build their own core competitiveness, and make it in the fierce market competition environment in an invincible position has now become the local consulting firms can not evade this problem. With years of industry experience I believe that consulting firm to build the core competitiveness, we should start the following aspects: A positioning accuracy Now consulting firms are all striving to large and small and complete, and this will each company have lost their own characteristics, in fact, each company’s resources (internal and external) are not the same, but there are specializing in academic, I do not think a company can do everything, then it has a positioning problem (The strange thing is consulting firm for business location, it tends to ignore the position of their own), this location should include two aspects, one is the location services, advisory services is a great concept, as different companies with their own resources should be the focus highlights in a particular area of professional knowledge, such as marketing strategy, human resources management, enterprise culture construction, such as special Laut (China), brand strategy consulting firm, is to highlight the brand positioning and brand building, this is also the advantage of close contact and their own, only to