Local cosmetics company Pusher.docVIP

 PAGE \* MERGEFORMAT 11 Local cosmetics company Pusher To face the embarrassment of the local cosmetics brands I had the honor in 2006, with local co-operation to achieve a cosmetic company, therefore, by a few months time, in-depth understanding of China’s domestic cosmetics companies struggle in this particular area has a very clear understanding. First, the cosmetics industry, the temptation of profits, so that in many Chinese enterprises to enter this area, especially around the days of empire, Procter amp;amp; Gamble Company in Guangzhou, Guangdong enterprises around the core, but because of the special nature of this industry, China’s local enterprises although market opening of the office, seize the opportunities in some markets over the pages of his career achievements, this being a typical representative of such as small nurse, Yue-Sai and big treasure, but still not healthy to go on whether it is Why? With the in-depth research, I found that in some industries such phenomena: 1, most of China’s domestic cosmetic companies do not have a deep understanding of the nature of the industry, competition levels are reflected in the short-term product concepts (such as traditional Chinese medicine concepts and the unique effect) and channel advantages of (the nature of the cosmetics industry is not just product quality and efficacy, but the brand with consumers to reach a spiritual resonance, so that consumers trust the brand to have an enduring and preferences); 2, the local cosmetic industry’s economic strength and can not be compared with multinational giants, whether it is a small nurse or Yue-Sai, the overall brand strength with both the bear fight, so to speak, local cosmetics company has faced an international brand, like between the ants and the elephants, the great disparities. Despite the virtue of courage is also a moment on the market made modest achievements, but also confined to a single level. 3, local enterprises in the brand’s ability t