Local cosmetics sales in specialty stores how to fight against foreign.docVIP

 PAGE \* MERGEFORMAT 7 Local cosmetics sales in specialty stores how to fight against foreign Foreign cosmetics companies with the power of the brand, accounting for the majority of retail formats monopoly terminal resources, resulting in channels at the cost of soaring! Local cosmetics companies face the cost of super black hole, money owed, the prevalence of the three big mountains of unilateralism, but to open up River Drive, nurturing of small closed end specialty stores channel. But in 2004, the United States a strong Shiseido Park into the franchise stores, to China’s domestic operations were hit at a record Sap, 2009, L’Oreal Paris, the “charm Union” generous, sounded the channel to the domestic franchise stores to launch a comprehensive “conquering” the clarion call, local cosmetics companies The last piece will also be a precarious position. Local cosmetics store franchise business system in order to compete in foreign brands, specialty stores only to bring in huge profits and long-lasting support to win the franchise stores, so we can only to a small broad to four ounces Bo jin terminal sales skills to win the . Speaking of terminal sales, foreign brands are also strengths, such as L’Oreal Paris “charm Union” opened a dedicated project website and hotline to follow up on 400, is also very effective promotional method. If we are barbarians Technology from the Western, the application network technology for remote set-off promotion, we must go beyond to work unless the foreign brands. For example, entities with specialty stores, marketing and database marketing with digital entertainment, online-based shopping site development, the establishment of centers, membership management database, but non-general local cosmetics companies can afford. So we have to exceed and play local expertise, local cosmetics companies use people shopping on psychology and personal experience and national evil fathom, in the end specialty stores often carry out some lo