Local enterprises make-up marketing mode characteristics of.docVIP

 PAGE \* MERGEFORMAT 7 Local enterprises make-up marketing mode characteristics of As a cosmetics industry, the most development potential make-up, since China began a decade ago Maybelline landing had been well received. We believe that with the improvement of people’s living, make-up must be from the ‘old Wang Tang-Chou Hsieh Former Yan’ gradually ‘flying into the homes of ordinary people’. Like after a long stage of development, there seems to inadvertently, make-up really came to our lives, quietly affecting our lives. From multiple local cosmetics manufacturers have also seen this trend, have launched their own make-up products, follow the ‘rural areas surrounding the cities’ development ideas, to Japan as a channel-oriented boutiques breakthrough began marketing make-up battle. Looking around us, mostly the winners home defeat to little study of its most fundamental reason is because there is a certain understanding of the make-up errors, resulting in marketing mode with such kind of problems. First, make-up Marketing Mistakes 1, make-up is a lucrative industry Did not enter the make-up industry, manufacturers tend to think that makeup is a lucrative industry, wrongly imagine that profit margins should be above 50%. Where in order to design marketing model, it is often left too much to the channel margins, in the product onto the market, only to find make-up of the terminal building, personnel training, shopping guide, consumer promotions, and so much more expensive than skin and hair care Cosmetics much higher. But this time, manufacturers have to take no money spent on marketing activities of the terminal to help. We are in the market also saw a second-third-line color cosmetics brand, packaging it can, and product quality is also possible, is to give consumers the impression has always been poor, the feeling of a lack of big brands, because more or less so. 2, make-up can also be price war For the make-up of the marketing features, most agents d