Marketing amphibious people where is the future of your.docVIP

 PAGE \* MERGEFORMAT 5 Marketing amphibious people where is the future of your Xiao, five years ago, the regional manager, then 28-year-old company to do a good job in the J; three years ago to a branch of the marketing department Renjing Li, performance is also improvise; a year ago, he was transferred to a branch to do Regional Manager, performance can justify; a few days ago to me, then switch to another company to do in the Marketing Manager of the! I do not know how to run him, and I just felt he was walking detours, lost its way, could not find north of the! His career phenomenon that I call the phenomenon of marketing From EMKT. amphibious people. What is an amphibious people? There is a certain means of sales experience, but in the sales position to do here is not high enough up to be the regional manager’s position, in turn entered into the planning and supervision of the market-based work of the Department. In the absence of sufficient theoretical guidance to do, and thus can not become a marketing expert in corporate strategy and direction can not be as great. On the other hand, because not enough sales of real-world experience in corporate marketing departments to become unable to Fengjiangdali, can not have a party prince, with its own sales team, while slowly becoming corporate sales director. Failure to keep up stuck atop a; high fragmentation, low not to; discourse are also able to write, but always professional and not high enough, if we talked about sales of actual combat, the experience is always enough, the location is also not high enough, young age, too large. This marketing people, in order not to become the owner of the object placement, then the future of your way to where ah? As a marketing person, first of all to avoid an amphibious people fell into the position. In the professional direction, to concentrate, certain to persist, regardless of the choice of which direction. We look at the choice of middle-level Regional Manager: Fir