Marketing planning and feedback - How well the implementation of feedback.doc

 PAGE \* MERGEFORMAT 14 Marketing planning and feedback - How well the implementation of feedback Consulting engineering services for the business process, the frequently encountered how companies prepare feedback implementation. The development of enterprises rely heavily on information, many companies have realized the importance of information, so every day they are collected from the market to a lot of feedback. However, the market information collected can only show that has taken to grasp business opportunities, approached a successful step, the crucial question is how effective is the information into productive forces, that is, prepare quick and effective feedback implementation. So, how companies can effectively prepare feedback enforced? 1, collate feedback 1, filter feedback For business, will collate information filtering is the first step towards the effective implementation of feedback. Collected from the market because of the feedback is not entirely useful, in order to tap the value of feedback, it is necessary as Mao put it - amp;quot;Quweicunzhen, Qucuqujing outside to the inside, from the inside outamp;quot; , through the phenomenon of looking at the essence of things. The main information filtering companies in order to verify the feedback information, to prevent distortion of the information misleading. If the enterprise through the identification of information not to blindly believe in the often crisis would lead to huge business. Grand Master Foods Ltd., a clerk to run business in Puyang. After six months of market operation, the clerk reported to the company’s boss, said: Puyang agents considered that the profit is too small there is no prospects for cooperation, decided to withdraw. He also said that an understanding of the market in Puyang, there are channels for network can open up the market situation. No survey was conducted to verify the company’s leadership situation, he became the Puyang area regarding the appointment of a