Marketings 72 kinds of strategies.docVIP

 PAGE \* MERGEFORMAT 10 Marketing’s ‘72 kinds of strategies’ Kotler said that the market faster than sales. Therefore, marketing must change in time, is a dynamic process, must move with the business strategic positioning, product life cycle, level of market development, consumer demand characteristics, differences in regional markets, enterprise resource matching, social and cultural environment and competition conditions vary, that is marketing, no fixed style, so I do not like that kind of think outside the box should be set. This is the author’s deepest feelings of practitioners for many years, but in the course of practical work, they often encounter embarrassment. One that I and customers together in the centers of recruitment, marketing director positions at the reception a candidate, they were asked a tongue-tied. Alexander has just one candidate is a graduate of the MBA, he asked me what kind of companies are now using marketing model, but I was very difficult to exactly one word to answer him. On another occasion, in the Shandong Weifang proposal for a prospective client’s reply was, because I talked about a ‘marketing, with no fixed-type’ and customers have been questioned, the customer said, ‘First of all you give us is a set of integrated marketing planning programs, This is a marketing model, how to say no fixed type of marketing do? ‘ I told the client, as a consulting firm, a marketing model can be used in a similar stage of development of different enterprises; and from an enterprise perspective, using the so-called marketing model is only one of a marketing ploy, an organic combination of different strategies before into it as a model is already a summary of past marketing efforts, while the future of marketing must change with the market changes, and how can we have a fixed model? I do not know is not a ‘marketing, with no fixed style’ to blame, that abortion proposal, I am determined to put the so-called marketing ‘model’ put forward a