Marketing- the art of creating harmony.doc

 PAGE \* MERGEFORMAT 24 Marketing: the art of creating harmony [Abstract] Marketing is the art of creating harmony. Emergence and development of marketing is to change the dynamic process of harmonious discord. Marketing efforts to create a business and the environment, competitors, customers (customers) between the harmony. Harmony win customers the most fundamental and enterprises market research, market buying behavior analysis, STP marketing, 4P strategies and 4C strategies revolve around the start of this aim. Benefit-sharing is the best harmony, is also a marketing path to victory. Different enterprises or the same enterprise at different stages in its development, due to their own resources and capacity constraints, the process of achieving harmony with the customer can be in accordance with “harmony” level of the progressive implementation of the different sub-levels, from closely co-ordinated and harmonious type of resources infiltration Harmony Harmony type then willing to serve as a human ladder-type marketing strategy. [Keywords:] marketing; creation; harmony; Arts I. Marketing: the art of creating harmony With the marketing theory in the popularization and application of modern society, people are understanding of marketing content is eyes of the beholder, the wise see wisdom, one of the most respected than the “Father of Modern Marketing,” Philip Kotler on Marketing The definition, namely: marketing, individuals and groups through creating and exchanging products and value with others to meet their needs is seeking a kind of social and management process. Contact modern marketing practices, and makes a taste, not difficult to find, Kotler explains in fact the substance of marketing - to create harmony. Harmony refers to the development of things in a coordinated, balanced and orderly state. It is through creating and exchanging products and value with others, which makes individuals and groups to meet the requirements