Marketing- The first conquest of the head after the conquest pocket.doc

 PAGE \* MERGEFORMAT 6 Marketing: The first conquest of the head after the conquest pocket Right now, businesses are hoping consumers to have a few dollars from his pocket money to buy their own development of new products, but on what basis so that consumers pay an extra sum of money? We found that these companies used to provide affordable, even things second lowest of products exported to fashion a pair of real shoes, only 4 U.S. dollars, 10 cents, a T-shirt and so on. This is indeed very hard, even to the loss of the edge of the sole purpose of processing is a little hope ‘first conquest of pocket’, to provide low-cost, and can still use the product strategy for open markets. However, as the raw materials, staff salaries, utility prices continue to rise, this situation can continue for how long? Meager profits are continually eroded. In fact, wishing to obtain higher returns, get more money to the pockets of consumers, we must first conquer the consumer’s mind completely! The first conquest of the head, after the conquest pocket Marketing is doing a great extent the spread of consumers are engaged in a competition for intellectual resources of war, not simply the product or technology competition. Conquest of the head process, is to allow consumers ideologically, psychologically, and action has been ‘hypnotized’, was ‘guided’, was ‘brainwashed’. As Rejoice, not just tell you to dandruff, but also tell you that a significant and there is the brain’s self-recognition: more self-confidence. Antidandruff and self-confidence of such a state of mind has a direct logical relations? No, but you have dandruff induced by P amp;amp; G, the image is not good, not to mention a girlfriend, could not find a good job, with the Rejoice, dandruff no more, self-image has improved, of course, is more confident. Rejoice therefore is not selling products, but the spirit of the interests of the final product - a manifestation of self-esteem and value. This tells us that the f