Marketplace exchange blows Series 6 - by ultra-wide Gonglue Promotions.doc

 PAGE \* MERGEFORMAT 14 Marketplace exchange blows Series 6 - by ultra-wide Gonglue Promotions Moderator: ZHAO Jian-ying Invited guests: Guangzhou From Idea to Action Marketing WEI Qing Consulting firm Shanghai Alliance longitudinal Zhida He Fei Li Wang Ziming days in Sichuan Trade Company Preparation Choose the right stores Moderator: store promotional activities undertaken with the hope to be able to effectively stimulate the market, to promote market sales, enhance brand image. But the fact has poured cold water on us: Promotions original capital under the more the greater the popularity is not necessarily increased; even if there is popular promotional input-output ratio is poor already. Why is there such a situation? Is just the level of promotional Trader difference? What is a promotion in the end led to the passivation effect of it? ‘I your side Changba debut,’ Do business marketing is just super-stores, or suppliers within the industry to compete demo? Wang Ziming: Of course not! We have to face such a reality, consumer awareness are becoming more mature, which performed in the fast moving consumer goods industry is increasingly apparent. In fact, the promotional enthusiasm, consumers holding cash at hand to watch, they are hidden deep inside want the needs of value-added goods is on the rise. Simply put, consumers attach importance to product brands, the more than ever before are more concerned about the store’s brand image, but also the material interests of the mind, psychological and spiritual interests, whether the appreciation of the value of different degrees. Therefore, we must distinguish between the main store with its own group of consumers with a high degree of overlap, duplication and poor general overlap, but also to the amount of protection against the security benefits, crowding out competitors, increase market share in a comprehensive, image promotion principles of strategic importance to differentiate between different store,