Marketplace vivid of- brand pharmacy silent salesman.doc

 PAGE \* MERGEFORMAT 14 Marketplace vivid of: brand pharmacy silent salesman Marketplace vivid is that almost all of the advanced medicine retail enterprises generally attach more importance as a store sales promotion measures, its pharmaceutical retail enterprises to establish a solid chain of stores, consolidate the brand and strive for drug sales is essential. Because the store-based promotion of vivid advertising is more effective than direct, more impact, more likely to stimulate sales. The so-called living-oriented store pharmacy is through an effective environmental planning, store’s atmosphere, medicines and other means to display the brand drugs sold by pharmacies without the side channel that is better able to attract consumers point of sale presence, stimulate consumer desire to buy, and eventually to the consumer purchased to achieve an overall sales increase rapidly. Vivid is the aesthetic of stores based on the details of the operation, as long as through constant practice, seriously explored and summed up, they can create the charm of the brand stores and deepen the impression of customers and enhance the role of pharmacy ads intuitive and enhance promotional effectiveness . Ultimately we practice is satisfied that: Marketplace vivid of the equivalent of a brand pharmacy silent salesman. Of six elements of a lively In general, brand-oriented pharmacy stores to create a lively and mainly composed of the following six elements: 1, drug display mode: typical example is the open-shelf choice to procure medicines. Changes in the way these drugs display allows pharmacies and consumers more interactive and affinity, so that consumers can more quickly to more simple and convenient way to pick the drugs they need, but also allow consumers to feel more free to leisure; 2, drug display rack position: This is a brand pharmacies overlooked by many problems. Many pharmacies in order to as much as possible the use of limited space to display more of the d