Materials encountered roller coaster appliances will be staged Game Battle.doc

 PAGE \* MERGEFORMAT 5 Materials encountered ‘roller coaster’ appliances will be staged ‘Game Battle’ Near the end of the year, for appliance manufacturers boss and Trader who now have two more problematic, one year, how to ensure the successful completion of the task; two of raw materials continued to decline, how prices set? How will next year’s marketing approach? It is understood that price-cutting steel and non-ferrous metals, metal as the main raw material does give the home electrical appliance industry, has brought down the cost of space, a home appliance chain retailer responsible person said that the cost of raw materials affected by the ice washing, air conditioning and kitchen appliances have may be 20% to 30% of the price reduction space, including color televisions, mobile phones, computers and other consumer electronics products, price cuts space and not less than 15%, but because raw materials are generally purchased in advance, its price trend reflected in the end product price, there will be a transition period. Therefore, the current inventory of upstream product manufacturers, almost all of the products produced during the high cost of raw materials, if the inventory can not be quickly digested by the market to obtain funds withdrawn from circulation, the manufacturers will not be able to enjoy the lower prices of existing raw materials, the cost advantage, In response to these circumstances, the short term prices will not be able loose. However, as soon appeared on the market for some manufacturers to cut prices competitive behavior, this might set off the entire appliance industry to follow suit, with a price cut. These future unknown phenomenon, but it is placed in a difficult to solve among the major manufacturers problem. The upstream face of such raw materials ‘roller coaster’ of change, not only to bring home appliance manufacturers is a severe test, more is the fact that raw materials ‘roller coaster’ behavior was extremely diffic