Matrix Management- Let the elephant to dance.doc

 PAGE \* MERGEFORMAT 14 Matrix Management: Let the elephant to dance Why matrix management As a corporate organizational structure of an evolutionary approach, matrix management structure is being adopted by more and more enterprises. ‘Matrix management’ refers to horizontal linkages and vertical linkages through the management style, balanced business operations in the issue of decentralization and centralization, so that coordination among the various administrative departments and mutual supervision, and more efficiently to achieve business objectives. This organizational structure is in overcoming the shortcomings of single vertical organizational structure formed on the basis, and its biggest advantage is that the information line is shorter, the information feedback faster, improve efficiency and reduce costs, enhance the viability of the organization’s response. Matrix management is primarily suited for large enterprise or business has developed rapidly, scope of business involves more extensive and complicated business, this is because the matrix-style management characteristics of their own decision. When the enterprise developed to a certain size or stage, the inevitable product diversification, the market is more fragmented, the business is more complicated, and departments have the results of a large, daily operations will be cross-impact of a wide variety of matters. If the enterprise’s organizational structure has not been adjusted in time, still use the pyramid system or a single centralized management system, business operations disorders may occur: The internal information transmission is slow, the customer’s request that no one take into account, the new product development opportunities for missed, the parent department and the parent department will go through the pace of coordination and other problems arise. In this case, to products or services into a single management departments can no longer suitable for a complex enterprise opera