Marketing- little salt and small salt.docVIP

 PAGE \* MERGEFORMAT 4 Marketing: little salt and small salt Background paper: Haitian sauce should be its new products - “little salt” soy sauce, salt restriction placed high expectations, so the TV ads, web promotion, promotional gifts, soft paper to write and so on brand planning activities abound. To read this article to friends soy sauce to a better understanding of Haitian health of Chinese people both made efforts to spend money and effort spent, especially in the online download “little salt” soft soy sauce, salt restriction as follows: WHO recommends salt consumption per person per day should not exceed 6 grams. According to statistics, Chinese people generally exceeded the daily amount of salt. In response to this situation, heavy sea and the sky a little salt, salt restriction introduced soy sauce to “moderate salt restriction, flavor loss” of the product concept, to provide consumers with more healthy choices. Comparison of ordinary soy sauce, a little salt, soy sauce, salt restriction reduced by 20% salt. According to industry experts estimate that this means that each small bottle of soy sauce, salt, salt restriction, decreased 14.4 grams of salt. And according to the average consumption of 3 kg of soy sauce per person per year basis, each year, the sea salt will provide each consumer a little salt restriction of 107 grams, the cumulative The effects of salt restriction is quite considerable. It is reported that this salt restriction Haitian soy industry is a technology breakthrough. According to reports, “Little Salt” soy sauce, salt restriction in the successful implementation of an appropriate target to reduce salt content in the same time, soy sauce flavor no impact, while ensuring the Dun Dun delicious, natural meals to help people make salt restriction. On the other hand, a little salt, soy sauce, salt restriction of amino acid nitrogen is better than ordinary soy sauce per 100 ml of content was 1.0g, is a super-national standard “super