Media free publicity skills (I).docVIP

 PAGE \* MERGEFORMAT 7 Media free publicity skills (I) For China’s enterprises, there is a strange effect of an excellent marketing tool, however, did not come in handy: free publicity. You may want to ask: Why should people of your ‘free’ publicity campaign? Media to engage in ‘paid news’, we heard more or less, and this share is being eroded by the undercurrent of the media’s credibility. Yes, in the whole of rapid social transition to a market economy, the media sector is not free from commercial interests, the impact will occur in different circumstances or light or heavy, black money transactions. At the same time, you should see some more important changes: First, since the reform and opening up, a significant increase in the number of the media, various media have sprung up, many of them start is the market-oriented operation, in order to accurate market positioning, standard business operations, access to a huge commercial success. 2, with the deepening of economic reform and legal system construction progress, the old and new media operations, with increasing autonomy, the awareness of business is growing, competition for news, competition for increased competition for readers . Vicious speculation from time to time, namely, an extreme manifestation of this trend. 3, generally speaking, a large number of media, a large number of layout is like feeding of crying babies in urgent need of good news, good content filled. Beijing’s well-known media, began to rampant abuses in the industry openly said ‘no’ it would be no better illustration of the lack of media content extreme embarrassment. This is the Chinese business community to make use of the media for free publicity opportunities. You, as a symbol of a new era of online entrepreneurs, faced with a patchwork, or else is not like version of the media editor, will remain unmoved? Moreover, the media, the news come from? All the news is different from the fiction categories of works can not rely on repor