Medicine and health products marketing model of analysis and discussion.docVIP

 PAGE \* MERGEFORMAT 28 Medicine and health products marketing model of analysis and discussion The so-called marketing model, that is, the methodology to solve marketing problems, but also can be understood as a marketing strategy and tactics, medicine and health care products to carry out effective marketing, the first is to determine a scientific and effective marketing model, and secondly, to develop standardized, standardized, and specific operational process, and then refine the implementation, monitoring put in place, you certainly will stand out in the fierce market competition, has achieved remarkable results. 2007 is bound to be the year the industry reshuffle, change the year, at present, medicine and health products how to break the bottleneck, with a yoke of dance, innovative marketing model has become a topic of common concern. This will be a common medicine and health products marketing model for preliminary analysis, and hopefully we can engage in medicine and health products marketing a friend help. Medicine amp;amp; Health Products Marketing Model Review 1, the overall promotion of the marketing model: Ten years ago, in 1996, medicine and health products in China, engaged in marketing, who never forget a name: ‘three’. At that time, three to unstoppable trend is sweeping the health care products in China market, Chinese medicine and health products marketing, the impact is profound, although the three oral health care products, but has always effective as an advocacy center, nature and OTC Drugs are very close. Many people mentioned three companies, all know the three magic weapons, namely, ‘transmitters, thematic, and free consultations’, but this is only an external form of the three models, more general. 3 Company believes that the promotion of marketing, publicity or marketing, launch market is publicity, publicity, and then publicity, various forms of publicity, propaganda is everywhere. The guiding ideology and propaganda strategy a