Medicine and health products marketing team faces five major problems.docVIP

 PAGE \* MERGEFORMAT 6 Medicine and health products marketing team faces five major problems Opening a category books professional medical care or financial class newspapers and magazines, some people are full of eyeballs to look at, but the Merchants ads, its attractive content, destruction, expressed in terms Sincere heart, earnest sentiment seemed to be to help people from an era of information overload quickly find a breakthrough to wealth, as people can not help more here. There was a time I lecture in some cities, exchanges with students, often passed eardrum are ‘difficult market’, ‘do not know what to do’, ‘method seems to not work in the past year, I do not know what model to use ‘, and so confused. Once upon a time, within the industry to follow suit, speculation din moment, all kinds of promotions come and go, conduct of business marketing, small and medium enterprises to become imitation of a model to follow ... ... Today, inventory, medicine and health products marketing teams work together to face the following questions: 1, the product convergence serious, engaging Laigao opinions on just a handful of familiar, every function, symptoms, should be suspended on the following long list of products and different formulations of nothing more than different, different origins are either imported or domestically produced nothing of the sub - , the other is not much different. As a result, some products selling point for differentiation, refining the concept of personalization, a lively display-based, diversified marketing. However, consumers are spending more and more psychology rational, mature and see the many false and exaggerated publicity, exposure to the era of information overload, they had a serious ‘Shenmeipilao’ subjective objectivity of the conservative impulse has been replaced. Just think, they will truly be the wishes of manufacturers led by the nose do? The promotional tools on how to deal, see more do not blame the ‘God’ it? In product