Medicine and health products to break out USP Gonglue.docVIP

 PAGE \* MERGEFORMAT 8 Medicine and health products to break out USP Gonglue 1, from the Sea King Jinzun new movie about USP Recently, the Sea King Jinzun TV commercials have been replaced with new film, the current content of television advertising over the wine glass appears next to the Sea King Jinzun, advertising language ‘which he will have her’, meaning Sea King Jinzun do ‘Wine Companion ‘, to be drinking a part of life, advertisements from the original’ to do even more to the liver ‘the effectiveness of demand into a conceptual guide drinking behavior, resulting in the shift may be due to a variety of, I do not know. Apart from other factors aside, I believe that this is a change in thinking, advertising and marketing, is a by product at the level of the concept of USP to USP at the level of change. USP (unique selling proposition) from the 20th century, the famous 50’s advertising R * Reis made, is a broad influence on creative advertising strategy, its basic elements for each ad must be to consumers ‘said that a proposition’ , we must let consumers know the products available to buy ads in the specific interests, and such interest is not available in competing products, the emphasis claims to be strong, must be gathered in a point, to focus moved, touched and attract consumers to buy the corresponding product. After half a century of practice and improve, USP theory has far exceeded the original scope of products now extends from the product level and conceptual level, the brand level. In a sense, USP has grown from an advertising strategy for areas up to a height of methodology and mode of thinking has become time-tested marketing tool for advertising. Second, medicine and health products to break out three kinds of USP Gonglue At present, the competent departments of medicine and health products to increase supervision, the market becomes more standardized, the consumer health products fell to the freezing point of trust, brand concentration is