Medicine and health products quickly unloading- Let the soft paper to achieve!.docVIP

 PAGE \* MERGEFORMAT 13 Medicine and health products quickly unloading: Let the soft paper to achieve! From the last century since the mid-90s, soft-Man became a medical health care products, cosmetics, an important marketing weapon. Because it not only the psychological demands of its unique approach resonating with consumers, advertising can not be replaced with a hard role, but has a lower cost to create a sales miracle. Successful marketing of soft paper, both reveal the soul of business, create a consumer concept, and allow the company or product a hit. Soft-text is not only a weapon, and even can be a pioneer. Soft-wen its unique advantages and the power of the outbreak of a startling case of when the devaluation Melatonin. Melatonin is said to 8 soft-Man started a market, to say nothing of its true or false, but Melatonin contributed the success of the soft paper. At the same time, Melatonin also carry forward the majority of the soft paper, from 2000 to today, it opened all kinds of newspapers, magazines, the article is really dizzying variety of soft, but also building materials, underwear and other industries have to use to emulate. Three charming soft-text Charm 1: a large quantity of containers. Medical care necessary to give the target consumer demands of the mechanism, efficacy, use and purchase of the reasons for high cost of television advertising, and broadcast frequency is not high there is little immediate effect of strong, unable to meet the demands of perfection of the information , while the soft-wen, can be laid to rest, but also long-term preservation, so that the target consumers to read again, so that the maximization of the information demands of television advertising to make up for this shortfall. Charm II: low-cost. And television advertising and print advertising costs compared to hard-and soft-wen’s price is really ‘value for money’. A soft paper, is its price of about 1 / 4, or even less, while the market power of the outbr