Medicine and health products out of the predicament of the three kinds of strategies.docVIP

 PAGE \* MERGEFORMAT 8 Medicine and health products out of the predicament of the three kinds of strategies With the medicine and health products market, the gradual maturing and consumer rationality, sky advertising, traditional marketing channels to upper berth models become increasingly difficult to operate, more passive and helpless in the face of medicine and health products market, with fierce qualitative competition, particularly in 2004, a number of pharmaceutical health care products companies and products are caught in an unprecedented frustration, and many marketing people how to get the market broke through the hard thinking and exploration, hope that with their own strengths to further achieve success. Therefore, medicine and health products marketing ideas for further innovation in medicine and health products for many the face of the main elements to consider and, so medicine and health products prior to listing of new products must be careful, we must grasp the following three strategies: 1, product marketing, positioning strategies : A new product prior to listing, if the location is not accurate, will directly affect the product sales, product functional positioning, price positioning, market positioning accurate or not, will directly affect the image of products in the consumer buying behavior and produce many products starts in the market, strategic deployment, and tactical implementation of the results with the original expectations are always a great access, it is necessary to reposition the product to avoid competing products with cutting edge, straight to the point, while maintaining the original consumer groups, based on the further expansion of specific consumer groups, more accurate positioning of consumer groups, such as hepatitis B medicine partida, initially in the functional orientation of the main product is ‘treatment of hepatitis, hepatitis C, acute hepatitis B, chronic hepatitis, jaundice, hepatitis, etc.’, but market opera