Medicine and health products marketing terminal.docVIP

 PAGE \* MERGEFORMAT 7 Medicine and health products marketing terminal Terminal, from the sale of the original junction of the commercial end, the evolution of today’s marketing terminals. Terminal work, you can display corporate culture and corporate image. The terminal can generate a good atmosphere to promote the role of commodity information to consumers so that consumers and businesses the products generated a sense of trust, security, and thus to secure a large number of targets and non-target buyers. Of medicine and health products, the terminal in marketing activities, mainly referring to pharmacies, hospitals, activity venues, function mainly refers to the sales, promotion, service specific operation mainly refers to the hard and soft end-terminals in two ways. At the national drug management has become more strict after the introduction of and advertising law, medicine and health care products purely promotional advertising or low-end path has been very narrow, thus combining product features, to create a unique terminal work seems particularly important. Work to develop the marketing terminal, you can in two ways. A hard-terminal Once the terminal is hard to implement, over time, will not change facilities. The specific form of road signs, body, banners, awning, light boxes, posters, stickers, posters, POP, Taiwan, cards, promotional materials, packaging bags, audio-visual equipment, display boards, shopping guide card, price list and so on. Every form of hard-terminal facilities, has its own different characteristics, there are different places and different display shows the contents of their own advantages and shortcomings. At the operational implementation, should give full play to their strengths, and insisted on uniform principles; and adhere to a long-term to carry out, there are plans to implement and persist in pursuing all-round, three-dimensional audio-visual package, in order to create atmosphere. 1. The principle of unity The fir