Medicine and health products OTC markets are staging end war.docVIP

 PAGE \* MERGEFORMAT 11 Medicine and health products OTC markets are staging ‘end war’ And China’s pharmaceutical market in the East Central difference is that the more remote western region of Xinjiang as the pharmaceutical market, which along with changes in the pharmaceutical market environment pace of change does not seem very fast. This has not only manifested in the pharmaceutical and healthcare products sales, but also in the people is not as ordinary people in eastern and central provinces to procure medicines on the market. Although the survival of the entire pharmaceutical industry environment is: media costs rise with the tide pulling effect of a reduction rather than propaganda; channels, increasing costs: to rely solely on advertising are no longer marketable goods, did not end on the sale, we can no longer marketable goods; consumer spending increasing Rationalization: The trust of advertising sharply reduced demand for products and services rapidly increased; However, due to fierce competition in the industry, and the health care market slump, which has also led to pharmaceutical companies and manufacturers sell their products on the amount of targeting to re-pulled into the terminal market, sales of OTC-based marketing model, so we preview with a round of medicine and health products in the OTC market, end-war! OTC Terminal has not stopped despite the war, but on the current market situation in terms of pharmaceutical, OTC market, competition in the terminal large-scale outbreak of war is inevitable. Carried out due to the terminal stores the product information display, so that the promotional activities benefit consumers as well as the promotion is the main competition for OTC terminal means, so seize the OTC terminal which makes the competition even more fierce, and with the ‘smell of blood Tao’ . The medicine and health products market has advanced into the turning point period, that is the concept behind the process of pharmaceutical ma