Micro-blog- technology driven marketing innovation.docVIP

 PAGE \* MERGEFORMAT 11 Micro-blog: technology driven marketing innovation text / reporter Yan Fen Intern reporter at the paper from Beijing Sixth in the recently held Forum on 3 kinds of people marketing on the Leadership Summit Session Sina, Sina, general manager of Media Strategy Centre, comfortable to microblogging, for example, a question: how Internet companies will be represented microblogging innovative Internet the rapid commercialization of products as soon as possible into the healthy development stage? behind in this process, the different roles of industrial chain exactly how the interaction and mutual influence? Indeed, with the elite, various grassroots groups to join the growing lineup of China’s Internet increasingly large, more and more innovative products continue to emerge, related topic after another, with the corresponding, more and more explore the need for innovation into business results. Especially for such a comprehensive portal like Sina, the last few years has gradually developed into a portal, information, blog, video, community, microblogging and other diversified products in one media platform, is a real all-round Internet companies . Thus, not only for Sina, for users and enterprises, to explore how innovation into business results, also has important significance. Sina’s first-mover advantage microblogging Driven in Web2.0, and fast in the mass information, the Internet is increasingly integrated into the communication, interaction, sharing elements of human nature, experience more fresh, more and more creative communication carriers application pattern emerged. microblogging is one of the innovative products. At present, Sina microblogging most influential in the country, and this influence, and is closely related to Sina’s media platforms. CR Nelson, vice president of Greater China, Ma Qi Ji said: “Sina development platform is based on media type, so the audience perspective in the aggregate, the market sound,