Microsoft regression simple.doc

 PAGE \* MERGEFORMAT 6 Microsoft regression simple The embarrassing situation is often caused by their own. Both a dream to lay yesterday dominance of Microsoft, the Microsoft empire deviation from the pace of the times, and the gradual decline of Microsoft how to wow us? Microsoft 1.0 era, so all desktop has a computer, this dream is strongly inspired Bill #8226; Gates and Paul Allen, Microsoft become a rapid expansion in the personal computer era disruptive innovation. Sale software and operator interface the Microsoft profit model, the Microsoft IT engineers or IT male image in the minds of consumers establish a relaxed. Microsoft 2.0 era, let the computer more attractive, “the strategic core of the age of the Internet Microsoft Microsoft slowed the pace of innovation, through follow-market strategy, micro-innovation and rapid response to market focus to optimize the core product, continuation of the industrial era to the sale of products based profit model, and establish a glorious empire of Microsoft and Microsoft profitable, but in the minds of consumers, Microsoft has been unable to represent the technology in the future, just a better product, and does not create new consumer demand. Development of science and technology is often faster than prophecy Internet era of multi-terminal, stimulate new consumer demand, mobile phones and other mobile devices share information and emotional terminal, the computer has become a one of the selectable terminal had lost uniqueness remains in Microsoft IT male image, no emotional selling rehashing the products, Apple has established Internet multi-terminal system platform (iPod + iPhone + the iPad + iTunes with a flagship store to create Brand religious halls, consumer behavior become a fashion symbol, naturally replace Microsoft’s dominant position as the world’s most valuable brand. Google Android system is also occupied a place in the mobile terminals. strategic partner, Microsoft, IBM seems to have long ant