Mo into differentiated astray.doc

 PAGE \* MERGEFORMAT 5 Mo into differentiated astray There are differences in things to sell, there are differences in the products may sell at high prices, it is almost known to the marketing people. Outstanding differentiated products do not even have to sell, it will be sought after and hot, like the ‘powder’ chase new ‘ iPhone ‘the same, but do have differences in the effectiveness of the market is not easy. The two differences astray astray I have observed that many companies often strayed difference astray. One is to do with market segmentation difference. Market segmentation method in big brand big market domination cut out a small piece of the market, trying to do the boss in this market segment, but very skinny ideal, the reality is very cruel because of market segmentation approach is too obvious, as long as a category appears, numerous companies flocked to me a cut you a breakdown, an area for the king, it seems the difference may result either could not afford the enterprise market is too small, or the degree of differentiation of the lack of consumer no feeling, does not produce the marketing momentum. Differences do not feel good about yourself, you can not take the clappers when the needle. Bunch of small differences, as a significant difference. Has launched three companies exposed black walnut (black peanuts, black sesame, black beans + walnut, it is better to do a pure black peanut dew comes a greater degree of differentiation. silky tea, fragrant tea, milk tea, afternoon tea and tea beverages are such original leaf tea. The second is for the difference and the difference. Do differences, in order to reduce the homogenization of competition, but you can not forget the consumer demand and consumer awareness. Meet consumer demand, which is marketing Needless to say but it must be done on the premise! No signs of human habitation in places where it does not need. Competition in the market may be too intense, too homogeneous prod