Modern American Marketing Teaching and Research.docVIP

 PAGE \* MERGEFORMAT 12 Modern American Marketing Teaching and Research First, the United States is the birthplace of marketing. Until today, it is still in the field of marketing and well-deserved leader, the reason is that the U.S. is the commodity, the system is most developed countries, from the cultural tradition to the present system are very encouraging entrepreneurship. Perhaps only in the United States, successful entrepreneurs, especially those who start a business from nothing on its own successful entrepreneurs, will only be awarded Medal of Freedom, the President (for example, who died in 1992, the largest U.S. retailer WalMart’s founder and president of the Group of SamWalton), has been popular as a model for the nation. Advocated by marketing or develop just such a number of entrepreneurs - it is not like engineering,, so specialized, but in various businesses and non-profit organizations in the management of every possible way. In the U.S., casually open the books on which the university library catalog database, in marketing under the theme can be found in thousands of kinds of books and dozens of kinds and marketing-related magazines, every year hundreds of kinds of books, or reprint the book come out. American universities every year, compiled a master’s degree thesis summary, there are marketing options. Looking community organizations directory Daquan, and marketing-related societies, associations no less than dozens of annual budget of several hundred thousand dollars. That the largest Chinese academics familiar AMA (American Marketing Association). Various academic activities have also had countless more. Typically, the University of the various professional departments, and 2-3 hours once every week or so academic research activities, the university professor, doctoral student or other school professor, doctoral student can be required or invited to speak at the seminar on the floor. With marketing professionals ranked the nation’s t