More unpredictable Henan beer market go from here.doc

 PAGE \* MERGEFORMAT 5 More unpredictable Henan beer market go from here Central China since ancient times is contested, who in the world was the Central Plains, the beer industry is also true, as the country of beer second consumption in Henan province, the war continued, one after another, Anheuser-Busch InBev, Tsingtao Beer, Snow Beer, Yanjing Beer from always coveted to have previous rushed into war, conquer new territories in Henan market, besieged the local brands, through acquisitions, mergers, equity participation and self-built production plants in various ways to form a network of intersecting market coverage, a few years The race to fight, Henan beer brands have sink like a stone, April 2010, China Resources Snow to more than 2000 million acquisition of Zhumadian Wyatt Brewery, on its basis the company invested 300 million yuan to build. August 2010, Yanjing Beer invested 227 million yuan will be ranked fourth in the month of Henan beer into its mountains. January 2011, to 300 million yuan acquisition of China Resources Snow in Henan ranked third in Oak beer. March 2011, Anheuser-Busch InBev, with 5.3 billion acquisition of Victoria Snow Beer. July 2011, Shangqiu Blue Beer also put China Resources Snow embrace. Luoyang Luoyang Palace, Xinxiang Aviation is Anheuser-Busch InBev shares acquired Asian beer, Anheuser-Busch InBev in Xinxiang Weihui build one million tons production base in Qingdao Yiyang County in Luoyang production 600,000 tons, the only remaining Venus beer in the precarious difficult. Market, the only constant is change, from the vagaries of market competition, combined with the development process of domestic beer market, Henan’s economic development situation, changes in consumer demand, the development of high standing in the industry, forecasting market trends to competition in the market in the future even better, one step ahead. Relive the formation To acquire manufacturers market as a stronghold for the establi