Narrow the focus point to achieve better results.doc

 PAGE \* MERGEFORMAT 6 Narrow the focus point to achieve better results Last issue, we are talking about the brand marketing and how to make your brand on the market a distinction between other similar points. This issue we will be more in-depth focus on making your brand stand out in the market, one of effective ways: by narrowing your focus. In general, the market was full of product categories according to different brands separated. The success of these brands is that they can occupy a place in the minds of consumers. Like a lot of consumers will describe the Rejoice as’ ID cards’ or ‘compliant’, but the Diaopai say ‘cheap but good quality. ‘These are a clear understanding of the’ experts in positioning, ‘although some weaknesses, on the whole Rejoice and Diaopai occupy in the minds of consumers a clear sign of strong brand positioning. (Remember, the goal should be to any one brand in the minds of consumers on behalf of a certain meaning. Whether you’re advertising how to say, or how your internal market experts say the only true for each brand is positioned in the consumer the eyes of status). In this market, to launch a new brand is one of the best way to reduce the new brand focus. For example, the introduction and Rejoice with similar hair care product line, it is better introduction of products are only suitable for a perm. Although the market has several major brands of large-scale product line includes products used in several perm, if you launch the product for a perm, then consumers will think you are a new product more professional. The ideal, you should be the new brand in their names with ‘hot’ in Chinese characters, so that consumers more clearly that is your area of expertise. Another narrow your focus for example: instead of launching the basis of skin-care brand (now there are too many of), launched an offer only for sensitive skin skin care product brands (even narrower than the Oil of Olay). Or the introduction of a 40-year-old only t