Mystery of the brand strategy has failed (f) - brand strategy and how a soft landing-.doc

 PAGE \* MERGEFORMAT 3 Mystery of the brand strategy has failed (f) - brand strategy and how a soft landing? Written on the front Recently, the writer’s own views and brand strategy brand strategy consulting experience, some of the summary of a number of small and medium enterprises has been the concern of every day received / receiving Yuzuo brand strategy and planning for SMEs internal staff e-mail or telephone, the author conscientiously reply from SMEs each of these issues, the brand strategy for the easily lead to the failure of some of the key points put forward their own views for those who are ready to plan brand strategy, brand strategy, or have to start planning for small and medium Enterprise Reference! I combined some of their own brands into their own corporate research and brand strategy consulting experience, brand strategy put forward led to the failure of six key points, or ways to import brand strategy, brand strategy consulting firm choice, brand strategy, concept, brand strategy, management organizations, constant faith in brand strategy, brand strategy and how a soft landing. In this connection, I will have each of the six key points to break down. Brand strategy has failed in not a soft landing Many people believe that a strategy will be referred to something that is false, let alone a brand strategy, and they believe that brand strategy is only the slogan of those things, there is no real value, and give you give a lot of enterprises brand strategy on how to retreat, the lack of real support. In fact these people simply do not understand the strategy did not understand brand strategy. Because they do not know how to brand strategy for solid floor, only to see the report to provide the content of those principles. The brand strategy is the need for floor, and let the brand strategy in the specific work in marketing, business and going day to day business activities, but also to every employee to practical action. Only in this way wi